White-label Meta Ads for agencies
Your clients’ Meta Ads, handled behind the scenes.
We run your clients’ Facebook and Instagram campaigns and creative testing under your agency’s brand, with white-label reporting and you as the client’s point of contact.
- White-label reports with your logo
- You keep the client relationship
- Priced per client, per month
What’s included
Campaigns, creative and reporting under your brand
Hand over new launches or existing accounts, and we handle the work behind the scenes.
Strategy and launch plans
Client-ready plans covering offer, audiences, creative and budget, ready to present as your own.
Campaign builds
Lead-focused Facebook and Instagram campaigns using instant forms or website conversions, whichever suits each client.
Creative testing
New angles, copy and visuals tested against each other, with winners scaled and weaker ads retired.
Pixel and Conversions API
Tracking set up and checked for each client, so campaigns optimize for leads rather than clicks.
Ongoing optimization
Audiences, budgets and placements adjusted on an ongoing basis, judged on cost per lead.
White-label reporting
Reports with your agency’s name and logo, written in plain English for your clients.
How it works
Your brand in front, our team behind it
Your brand, always
Reports and client-facing documents carry your agency’s name and logo.
You own the relationship
We work behind the scenes. Your clients deal with you.
Leads over vanity metrics
Campaigns are built and reported around calls, forms and bookings, the numbers your clients care about.
Partner call
We learn how your agency works, which clients need Meta Ads and what they expect.
Onboarding
We review each ad account and tracking setup, agree on goals with you and set up white-label reporting with your logo.
Launch & test
We build campaigns and test creative while you stay your client’s point of contact.
Report
Client-ready reports under your brand, with the ads behind each result and what we’re testing next.
White-label vs in-house
Two ways to add Meta Ads to your agency
Both can work. Here’s how they compare in practice.
| White-label with Tacmen | Hiring in-house | |
|---|---|---|
| Time to start | Once onboarding is done, with no hiring process. | After recruiting, interviewing and onboarding. |
| Staffing and training | We handle hiring, training and keeping up with platform changes. | Your agency hires, trains and keeps skills current. |
| Creative testing | Ongoing creative testing is part of the service. | Needs someone with time for copy, visuals and testing. |
| Cover when someone is away | Our team covers accounts during holidays and absences. | Depends on who else in-house knows the accounts. |
| Cost structure | Per client, per month, so costs follow your client count. | Salary and employment costs, plus recruiting. |
| Client reporting | White-label reports with your logo, ready to share. | Built by your team in your own format. |
Pricing
Pricing that grows with your clients
Each client is priced per month, so your costs grow only as you sign clients. Client ad spend is paid directly to Meta and isn’t part of our fee.
- White-label Google AdsPer client, monthlyCustom quote
- White-label Meta AdsPer client, monthlyCustom quote
FAQ
Questions from agencies
Will my clients know you’re involved?
Only if you choose to tell them. Reports and client-facing documents carry your agency’s name and logo, and your clients deal with you, not us.
What does white-label Meta Ads management cover?
Facebook and Instagram campaigns across Feeds, Stories and Reels, including the ad copy and visuals we test. We work within each client’s brand guidelines and use their own photos and videos where available.
How does onboarding work?
After the partner call, we review each ad account, Pixel and Conversions API setup you hand over, agree on goals with you and set up white-label reporting before making changes.
Who owns the ad accounts and Pixels?
Your agency or your client. We work in them through access you grant in Meta’s business settings, and that access can be removed at any time.
Add Meta Ads to your agency without hiring.
Book a partner call to talk through your clients and the Facebook and Instagram accounts you’d like to hand over.