Google Ads management for service businesses
Google Ads managed for leads, not clicks and impressions.
Search, Performance Max and Local Services campaigns built around the calls, forms and bookings that grow your business, with conversion tracking you can verify yourself.
- Free, no-obligation audit
- Ad spend paid directly to Google
- Serving the US, UK & Australia
Where budgets leak
Paying for clicks that don’t turn into leads
Wasted spend usually comes down to a few fixable problems.
The usual problems
Tracking you can’t trust
Conversions are missing, counted twice or triggered by page views, so Google optimizes toward the wrong thing.
Spend on irrelevant searches
Loose targeting and too few negative keywords mean you pay for searches that were never going to become customers.
Set up and left alone
Campaigns run on autopilot, with nobody reviewing search terms, ads or landing pages.
How we fix them
Tracking comes first
We set up and verify tracking for calls, forms and bookings before scaling spend, so bidding learns from real leads.
Targeting that matches your customers
Keywords, locations and ad schedules set around how your customers search, with irrelevant searches added as negatives.
Hands-on optimization
Regular reviews of search terms, bids, ads and landing pages, with every change judged on cost per lead.
What’s included
Everything a well-run account needs
Campaign types are chosen for your market and goals, not added for the sake of it.
Account audit and strategy
A review of your current account, or a plan for a new one, with the campaign types and budget split that fit your goals.
Conversion tracking
Calls, forms and bookings tracked and checked in Google Ads, with enhanced conversions where your setup supports them.
Search campaigns
Keyword research, tightly themed ad groups and responsive search ads built around the services you sell and the areas you cover.
Performance Max and Local Services Ads
Added when they fit your goals. Local Services Ads depend on your business category and country, so we check eligibility first.
Ad testing and optimization
Ongoing ad copy tests, bid and budget adjustments, and search term cleanup, all judged on cost per lead.
Plain-English reporting
Leads, cost per lead and spend in one clear report, plus what we changed and what we’re testing next.
How it works
Tracking first, then spend
Free Google Ads audit
We review your account structure, tracking, search terms and wasted spend, or plan a new account from scratch.
Strategy call
We agree on goals, locations and budget. If Google Ads isn’t the right channel for you, we’ll tell you.
Build & launch
Tracking is set up and tested first, then campaigns, ads and sitelinks go live.
Optimize & report
Ongoing search term, bid and ad improvements, with clear reporting on leads and cost per lead.
Pricing
Starting prices
Your exact quote follows the free audit. Ad spend is paid directly to Google and isn’t included in our fees.
- SEO & Local SEOBilled monthlyCustom quote
- Google AdsBilled monthlyCustom quote+ ad spend
- Meta AdsBilled monthlyCustom quote+ ad spend
- Web Design & DevelopmentPer projectCustom quote
- AI AutomationPer projectCustom quote
FAQ
Google Ads questions
How much should I spend on Google Ads?
It depends on your market, competition and goals. We recommend a starting budget in your audit. Ad spend is paid directly to Google and is separate from our management fee.
How soon will I see leads?
Search campaigns can start producing leads soon after launch, once tracking is in place. Results get clearer as the account gathers conversion data and we refine targeting and bids.
Do you manage Local Services Ads?
Yes, where your business is eligible. Local Services Ads are only available for certain service categories and countries, and Google screens businesses before their ads can run.
Who owns the Google Ads account?
You do. The account stays in your name and ad spend is billed to your own payment method. We manage it through access you grant, and you can see every change we make.
How do you measure success?
By leads and cost per lead, meaning tracked calls, form submissions and bookings, not clicks or impressions. Reports show what you spent, what it produced and what we’re changing next.
Find out where your ad spend is going.
Get a free Google Ads audit of your tracking, targeting and wasted spend, or book a strategy call.