White-label Google Ads for agencies
Google Ads for your clients, delivered under your brand.
We plan, build, optimize and report on your clients’ Search, Performance Max and Local Services campaigns behind the scenes, while you keep the client relationship.
- White-label reports with your logo
- You keep the client relationship
- Priced per client, per month
What’s included
Google Ads delivery, start to finish
Hand over new builds, existing accounts or ongoing management, and we handle the work behind the scenes.
Strategy and launch plans
Client-ready plans covering campaign types, targeting and budget, ready to present as your own.
Campaign builds
Search, Performance Max and Local Services campaigns built around each client’s services, locations and goals.
Conversion tracking
Calls, forms and bookings tracked and verified before spend is scaled, so bidding runs on real leads.
Ongoing optimization
Search terms, negative keywords, bids, budgets and ad copy managed and improved on an ongoing basis.
White-label reporting
Reports carry your agency’s name and logo, written in plain English for your clients.
Notes for your team
What changed, why and what’s next, so you can answer client questions with confidence.
How it works
How we work with your agency
Your brand, always
Reports and client-facing documents carry your agency’s name and logo.
You own the relationship
We work behind the scenes. Your clients deal with you.
Leads over vanity metrics
Campaigns are built and reported around calls, forms and bookings, the numbers your clients care about.
Partner call
We learn how your agency works, which clients need Google Ads and what they expect.
Onboarding
We review each account you hand over, agree on goals with you and set up white-label reporting with your logo.
Build & optimize
We build new campaigns or take over existing ones and manage them, while you stay your client’s point of contact.
Report
Client-ready reports under your brand, plus notes on what we’re testing next.
White-label vs in-house
White-label or hire in-house?
Both can work. Here’s how they compare in practice.
| White-label with Tacmen | Hiring in-house | |
|---|---|---|
| Time to start | Once onboarding is done, with no hiring process. | After recruiting, interviewing and onboarding. |
| Staffing and training | We handle hiring, training and keeping skills current. | Your agency hires, trains and keeps skills current. |
| Cover when someone is away | Our team covers accounts during holidays and absences. | Depends on who else in-house knows the accounts. |
| Cost structure | Per client, per month, so costs follow your client count. | Salary and employment costs, plus recruiting. |
| Growing your roster | Capacity grows with the clients you sign. | More clients can mean another hire. |
| Client reporting | White-label reports with your logo, ready to share. | Built by your team in your own format. |
Pricing
Priced per client, per month
Your costs grow only as you sign clients. Client ad spend is paid directly to Google and isn’t part of our fee.
- White-label Google AdsPer client, monthlyCustom quote
- White-label Meta AdsPer client, monthlyCustom quote
FAQ
Questions from agencies
Will my clients know you’re involved?
Only if you choose to tell them. Reports and client-facing documents carry your agency’s name and logo, and your clients deal with you, not us.
Which Google Ads campaign types do you manage?
Search, Performance Max and Local Services Ads, chosen for each client’s goals and eligibility.
How does onboarding work?
After the partner call, we review each account you hand over, agree on goals with you and set up white-label reporting with your logo before making changes.
Who owns the Google Ads accounts?
Your agency or your client. We work in the accounts through access you grant, and that access can be removed at any time.
Offer Google Ads without hiring.
Book a partner call to talk through your clients and the Google Ads accounts you’d like to hand over.