Facebook & Instagram ads for service businesses
Facebook and Instagram ads that turn scrolling into inquiries.
Lead-focused campaigns with ongoing creative testing, plus tracking that shows which ads bring in real inquiries.
- Free, no-obligation audit
- Ad spend paid directly to Meta
- Serving the US, UK & Australia
Where Meta Ads go wrong
Plenty of likes, not enough leads
The usual problems
Boosted posts instead of campaigns
Boosted posts and quick setups often optimize for engagement, so you pay for likes instead of inquiries.
Tired creative
The same few ads run for months until people stop noticing them and costs creep up.
No link between ads and leads
Without the Pixel and Conversions API set up properly, Meta can’t tell which ads bring in inquiries.
How we fix them
Campaigns built for leads
Lead-focused campaigns using instant forms or your website, whichever brings better-quality inquiries for your business.
Ongoing creative testing
New angles, visuals and copy tested regularly, so there’s a fresh ad ready when an older one fades.
Tracking you can check
Pixel, Conversions API and lead tracking set up and tested, so optimization and reporting are based on real inquiries.
What’s included
Strategy, creative and tracking in one service
Campaigns can run across Facebook and Instagram placements, including Feeds, Stories and Reels.
Audience strategy
Local targeting, custom audiences and retargeting of people who visited your site or engaged with your ads.
Ad creative
Ad copy and visuals built around your offer, sized for Feeds, Stories and Reels.
Creative testing
New angles, hooks and formats tested against each other, with winners scaled and weaker ads retired.
Lead capture
Instant forms with qualifying questions, or ads that send people to the right page on your website.
Pixel and Conversions API
Meta Pixel and Conversions API set up and checked, so Meta optimizes for inquiries rather than clicks.
Plain-English reporting
Leads, cost per lead and spend in one clear report, with the ads behind them and what we’re testing next.
How it works
Test, learn, then scale
Free Meta Ads audit
We review your ad account, Pixel and Conversions API setup, audiences and creative, and show you what to fix first.
Strategy & creative plan
We agree on your offer, audiences and budget, and plan the first round of creative to test.
Launch
Tracking is tested first, then campaigns go live on Facebook and Instagram.
Test & improve
New creative is tested on an ongoing basis, with clear reporting on leads, cost per lead and what’s next.
Pricing
Starting prices
Your exact quote follows the free audit. Ad spend is paid directly to Meta and isn’t included in our fees.
- SEO & Local SEOBilled monthlyCustom quote
- Google AdsBilled monthlyCustom quote+ ad spend
- Meta AdsBilled monthlyCustom quote+ ad spend
- Web Design & DevelopmentPer projectCustom quote
- AI AutomationPer projectCustom quote
FAQ
Meta Ads questions
Are Meta Ads right for my business?
They suit offers people act on when they see them, like seasonal services, promotions and jobs with a clear before and after. If Google Ads is the better place to start, your audit will say so.
How much should I spend on Meta Ads?
It depends on your market, audience and goals. We recommend a starting budget in your audit. Ad spend is paid directly to Meta and is separate from our management fee.
Do you create the ads?
Yes. We write the copy and build the visuals, and we use your own photos and videos of real jobs wherever we can.
Who owns the ad account and Pixel?
You do. Your ad account, Facebook Page and Pixel stay in your own Meta business account, and we work in them through access you grant.
How do you measure results?
By leads and cost per lead, not likes or reach. Reports show which ads and audiences brought in inquiries, and what we’re testing next.
Put your offer in front of the right people.
Get a free Meta Ads audit of your tracking, audiences and creative, or book a strategy call to talk it through.